We may use your contact details to provide you with information about the important work we do for people in later life, our opportunities to support us and fundraising appeals. Additionally, we may send you products you can buy or details of third-party organised events, if we think it may be of interest to you.
Email/text/Phone
We will only send you marketing and fundraising communications by email, text and telephone if you have explicitly provided your consent. You may opt out of our marketing communications at any time by clicking the unsubscribe link at the end of our marketing emails.
Post
We may send you marketing and fundraising communications by post unless you have told us that you would prefer not to hear from us.
Tailoring our messages
So that we can tailor our communications in a way that is timely and relevant to you, we may look at your personal information, your interests and preferences. We may also make use of additional information about you when it is available from external sources to help us do this effectively. This allows us to be more cost effective with our resources and reduce the risk of someone receiving information they may find inappropriate or irrelevant. For example, we may only send information about Dementia friendly groups or events to those who are looking after someone with Dementia.
Segmenting – we may conduct analysis of supporters and customers by group. This is to ensure that campaigns or mailings are sent to those who will be most interested or likely to respond. This type of analysis is effective when offering a service specifically for people living in a certain location.
You are in control
You have a choice about whether you wish to receive information from us or not. If you do not want to receive direct marketing communications from us, about the important work we do for people in later life and the exciting services we offer, then you can tell the advisor directly or select your choices by ticking the relevant boxes situated on the form used to collect your information. (Please check forms)
You can also freely change your marketing preferences at any time by emailing: dataprotection@agewelleast.org.uk, telephoning 0300 37 33 333, or writing to: 63 North Hill, Colchester, Essex, CO11PX.
We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted. We will retain your details on a suppression list to help ensure that we do not continue to contact you. In some circumstances, we may still need to contact you for administrative purposes like when we are processing a donation or thanking you for your participation in an event.